Tuesday, September 16, 2008

Recession?!? Are you prepared?


“A significant decline in general economic activity extending over a period of time.”http://www.google.co.nz/url?sa=X&start=1&oi=define&ei=FSTQSJSvEZLQsAO6kqXPDg&sig2=xyxrny21NJimPM9AvQnbsA&q=http://www.argmax.com/About/articles.php%3Fname%3Dsaved/blr.htm&usg=AFQjCNEfPSAzQsIjrBToET67RKahKXbbTw

We read it in the papers; hear it on the radio; watch it on the television; and hear people talk about it in the café while sipping coffee.

This is a serious issue, but has it really hit as to the consequence that may stem from the economic recession. It is scary to think that people that would never have imagined they would end up in poverty could potentially be placed in an awkward position. I for one, a student, flatting in Papamoa, commuting to uni in Hamilton, and only working part time; am in a vulnerable position. This is where budgeting comes in to the equation. Westpac have a website providing tips for budgeting.

This recession does not only affect the individual, but businesses as well. What can these businesses do to help increase their revenue? It just so happens that I have a proposition for these businesses; promo. Promo in a way that will see client numbers increase. You may be thinking, how is that possible? It is all to do with the selection of people to help promote the product or the service. As the public have needs, wants and demands: these can be met by the use of promo models and cheerleaders. Promo models and cheerleaders have qualities that will aid in effective promoting. For example promo models and cheerleaders are to be friendly, approachable and most importantly adaptable to the product or service. That not only look good but they know the product or service.

The use of promo models and cheerleaders may just be what the business needs; a pr stunt as Ang points out in her latest blog.

So yes we are in a recession, but there is no need to dwell on the lack of finance with prices rising, but focus on making a difference, getting out there and achieving goals that you have set for yourself.

2 comments:

Germ said...

As far as the recession goes I think business owners are the worst hit. Until the business you work for goes under and your out of a job with no holiday pay! My boss has been venting to me about this situation and is eager to hear my solution.

(I don't have one except work harder)

Now as much as I would love to pinch your idea of using promo models or cheerleaders for increasing revenue I think there are limited products and services that the cant assist.

At rugby games cheerleaders are a great spectacle enjoyed by most. At bars and outside liquor stores promo models can give that much desired attention to a product. But as far as an upmarket restaurant, pet store or supermarket goes don't you think it would be a bit tacky?

Maybe I'm a prude but I don't think short skirts will fix a recession.

Katrina Beaumont said...

I think that it is good for a boss to discuss with trustworthy employees the "R" word. As this lets the employees know where they stand in terms of their employement.

No I don't think short skirts will fix a recession, however promo models don't always wear short skirts.

They may not fix the problem, but could be an element to help businesses.